Home > Articles > Virtu Article

Vertu - Luxury Personal Communication
The relentless pursuit of perfection, and a refusal to settle for less.

June 07, 2004 - The Vertu brand is indefinable; it is not a brand, it is a marque. They do not describe their products as phones, but as ‘the world’s first Luxury Personal Communication Instruments’. There are certainly many expensive mobile phones on the market. But none quite like Vertu. You don’t buy them in shops, they are sold in boutiques. While many people will be choosing the colour of their phone’s fascia, the Vertu client will be deciding on which precious metal to line their phone with.

How about Gold? White or yellow, brushed or polished, Vertu will fulfil your desire. For the more conservative wallet, stainless steel is available. Or maybe the more elegant type would prefer brown or black leather. And while you write the five-figure cheque for your new phone, make sure you leave enough for a carbon fibre case.

But these phones aren’t just a pretty picture. Vertu phones are as unique in their approach to technology as in their inspired design and painstakingly-crafted build quality. You can expect the most up-to-date, and even the most upgradeable, top-class technology. And at $15,000, why shouldn’t you?



What you shouldn’t expect, however, is waiting for hours on the phone waiting for assistance from a call centre. Vertu will insist on having top-class customer service, just in case your ‘instrument’ is all too much for you. So no more listening to fuzzy pipe music while you wait in line.

Oh, and talking of music, Vertu phones boast the ultimate in telecommunication sound quality, No monophonic renditions of ‘Mexican hat dance’ where Vertu is involved.

Vertu's exclusive Concierge service attends to your desires and needs. Let the Vertu Concierge locate tickets to the theatre, reserve your table at a top restaurant, make your spa appointment and arrange your travel . Use your instrument to order a taxi, I mean limousine, and any other pressing matters will no doubt be playtime for the Vertu concierge.

So is it worth it? Well, if you already have that 4-piece luggage set for your Ferrari, that oversized Swiss watch and your holiday to Dubai is coming up soon, then why not?

Visit Vertu Online at - www.vertu.com

- Peter Thompson