|In 1955 a guy named Cal Niday plowed into the retaining wall during the Indianapolis 500 and the first Bell comeback was officially underway. The impact fractured his skull, but one of our helmets saved his life.
Over the years we earned enough trust to make our name synonymous with motorcycle helmets. In fact, you didn't have a helmet you had a Bell. In motorcross alone, nearly every racing hero has worn a Bell during their career, including modern day champions like Jeremy McGrath and Mike Metzger.
Today Bell is fully rededicated to the world of motorcycle helmets. The spirit of invention born in the garage behind Roy Richter's old Bell Auto Parts Store is alive and kicking at our state-of-the-art Santa Cruz research and design lab.