That is the question we ask ourselves every day at DuWop. It all started ten years ago when we were running the hair and makeup departments on film and television sets, deep in the Hollywood beauty trenches.

Even with the finest cosmetics at our fingertips, we started to get ideas for products that just weren't on the market.

Eventually we took the leap and started creating them in Laura's kitchen. Many "I Love Lucy" moments followed, but in the process, we found a passion for invention. Now we are like the beauty world's mad scientists, working in the lab to bring you products with an edge, a twist that sets them apart...