Rolando Reyes Sr. has been called "The world’s most talented cigar maker". He continues to use the magic of his gifted hands to create the world’s most highly sought-after cigars. Rolando Reyes Sr. considers himself to be a genuine "Cuban Tobacconist" in the old tradition. He continues to create premium cigars – refusing to lower quality, refusing to use chemicals to fumigate, and refusing to use chemicals as aroma or taste additives. Don Rolando embodies the term "old school" and is known as a cigar legend by his peers and loyal customers around the world.