|More than ten years ago, Gianni Versace launched its first watch collection and at that time, watches and jewelry were merely considered by the Italian fashion industry as accessories. Step by step, through developing the highest quality products, the Versace SA , located in Switzerland, is regarded prominently as a very successful luxury business.
By 1993, Versace was seriously considering to develop a jewelry collection that would be as rich and luxurious as the clothes the house designed. After two years of preparation, the ATELIER collection was born. Made up of exclusive and even one-of-a-kind models, it proved to be sophisticated, opulent and sumptuous. With the "Tiara", the most prestigious creation of the collection, a jewel set with more than 1200 diamonds, Versace won the 1996 De Beers award.