Moët & Chandon presents Moët Ice Impérial, the new must-have
champagne for daytime gatherings in exclusive destinations.
Bringing its legendary touch of glamour and success to Summer 2012, Moët & Chandon presents Moët Ice Impérial, the new must-have champagne for daytime gatherings in exclusive destinations. The world’s first-ever champagne specifically created to be enjoyed on ice, Moët Ice Impérial is a refreshing take on summer style.
Moët Ice Impérial is a new frontier in champagne, combining Moët & Chandon’s unparalleled heritage and savoir-faire with its legendary pioneering spirit! The groundbreaking Moët Ice Impérial proves that sometimes, rules are meant to be broken. Moët & Chandon has long been associated with visionary minds, and the House’s leaders embrace the daring spirit, dedication to excellence, and faith in progress necessary to innovate and create luxurious new ways of sharing the magic of champagne with the world.
Moët Ice Impérial’s crisp freshness and powerful tropical fruit aromas are the embodiment of summer, an instant escape to warm and exotic locales around the world. Moët Ice Impérial is served in large cabernet-style glasses with ice cubes that enhance the freshness experience, and can be personalized according to taste preferences with garnishes including mint leaves, a slice of cucumber, or white grapefruit zest. Packaged in luxurious white lacquered bottles with a black tie, gold label and silver design that revamp industry conventions, Moët Ice Impérial exemplifies the House’s elegance and pioneering nature.
“Moët Ice Impérial is a radically new way to drink champagne, and with a single sip, whisks you away to its warm and sunny world,” said Arnaud de Saignes, International Director of Marketing and Communications for Moët & Chandon. “Whether enjoyed on ice by the beach with friends or experienced online, Moët Ice Impérial is itself a luxurious destination.”
“Moët Ice Impérial is special precisely because it’s not your traditional champagne. We wanted to create a groundbreaking new way to drink champagne while celebrating with friends in the sun,” commented Benoît Gouez, Chef de Cave of Moët & Chandon. “With Moët Ice Impérial we intensified the taste experience, giving it a rich fruitiness and a fresh finish, to make it the perfect accompaniment for stylish summertime escapes.”
Moët & Chandon’s innovation continues with Moët Ice Impérial’s digital applications, inviting champagne lovers to make a stylish escape online. Accessed by a QR code on the sleek Moët Ice Impérial bottle, the mobile application includes the Moët Ice application that transforms mobile phone pictures with a series of stylish photo filters, and then uses the photos to create a personalized summer music video, with the option to share online. The application also includes the 2012 season trailer, a ‘hotspots locator’ to find Moët Ice Impérial at chic and trendy hotspot destinations around the world, and connects directly to the Moët Ice Impérial Facebook page, www.facebook.com/moeticeimperial, and www.moet.com.