On the occasion of the 46th Montreux Jazz Festival to be held from June 29 to July 14, 2012 in Montreux, in the
heart of the Riviera, Reuge joins this exceptional event and offers music lovers unique pieces, specially
engraved for the occasion.
Such an association can be explained naturally when one dives into the spirit of the Montreux Jazz Festival and the world of REUGE, the only company in the world today capable of manufacturing luxury mechanical music boxes. Both entities have the same values: the perfect balance between tradition and innovation, constant quest for excellence, creating unique moments and exclusive, unconditional quality.
Another common point uniting this alliance: the power of innovation. Claude Nobs, founder of the Montreux Jazz Festival, is indeed known for his daringness, his willingness to take risks and his exceptional creativity which have made this festival a major event in the international music scene. Guardian of a secular know-how, REUGE looks to the future by developing cutting-edge technologies which offer new perspectives to the music box. Thus was born the iReuge, a music station for iPhone 4 and 4S, which will be exhibited during the festival.
The iReuge and the Arche, two designs with contemporary lines, play the melody of "Respect" by Aretha Franklin, "What's going on" by Marvin Gaye and "Smoke on the Water" Deep Purple's iconic composition that evokes "funky Claude ", referring to Claude Nobs. This musical partnership will continue through early July with the exhibition of REUGE creations at Harrod’s in London, as part of the opening of the "Montreux Jazz Café".
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